Digital Location Management
About Digital Location Management
With Navads Digital Location Management you banish bad business listings from the eco-system and ensure that accurate Digital location data is presented everywhere at the moment of search. Prevent incorrect business listings from frustrating your customers or to negatively influence your local search rankings. With centralized location data management, you take control over your listings and optimize them for branded and unbranded searches coming from any type of device or mapping application.
Make Digital Location Management Actionable
Get rid of errors
Digital Location Management can optimize and solve many problems. Ever encountered incorrect business information or badly targeted advertising yourself? These problems are inherited from the same source: Bad location data.
Errors in location data can cause many problems that influence other location driven campaigns. Having your business listings managed properly will greatly improve your location data quality and make your locations more eligible to show up high in the search results for location-based searches.
Expand your Local Presence
Managing a multi-location account is a time-consuming process if you have many updates and errors. The total navigation ecosystem is huge and comprises a multi billion industry; consisting out of many directories and maps applications. Google Maps is a big player but just being on Google is insufficient to capture all search traffic.
By just focusing on one channel, you will miss out on about 60% of other relevant traffic to your pages. With Navads syndication services we can get your business right in front of people when they use whatever navigation application to find your business.
Location Data Automation
Manual updates on local listings can leave brand managers with hours of tedious work and unwanted results. Manny map publishers work with difficult requirements that take time and knowledge to fully understand. For brand managers managing multi-location accounts, this means hard work and dedication.
Navads has built tight relationships with all the major map publishers and is, therefore, able to submit updates much faster and accurate than anyone else.
Analyse Customer Engagement
WIth Digital Location Management from Navads you get the advantage of measuring how effective your location marketing is. Actions and Impressions: to KPI’s to measure success. With Atlas you have full insights into customer behavior. Analyse how many views your locations had, how many people navigated to your stores and calculate your Return on Investment based on your Customer Lifetime Values.