Local search marketing is a critical part of any SEO (search engine optimization) strategy. A local SEO strategy is an undeniable necessity to local doctors, lawyers, restaurants, hotels, retail stores, and more. If you run a local business or provide a service to your community, having a local search marketing strategy will help you to gain traction for your business.
Impact on Customer Experience
But for a local search strategy to work, location data has to be set correctly on the digital maps that your customers use, and unfortunately, this is not always so by default. In a previous blog post, we shared an infographic that showed how Google spiders information from the web and uses it to present data about businesses on their platform. Though, as our research shows this data is not always correct. For example, 70% of businesses were positioned within a 10-mile range of the place where it should have been. And, about 75% had incorrect opening hours on their local pages. Imagine what this would do to your customer experience when they are outside standing for a closed door!
Impact on Local Businesses
This infographic shows what massive results local search has for businesses. Top search terms are often associated with a businesses’ opening hours or contact information. And of these searches, 72% of local searches lead to an in-store visit when the location is within five miles; and 50% of local searches lead to a store visit within a day.
What marketers say about SEO
With over 100 Billion Google searches each month, 61% of marketers say improving SEO and growing organic presence is the main focus of their inbound search marketing strategy. An additional 57% of marketers claim that content creation is their most effective SEO tactic.
Your Local Search Strategy
For the optimal local search strategy, be sure your business is listed with 100% accuracy on Google Maps. Start with your GMB account first. Correctly fill out your business profile information such as operating hours, phone number, and website URL. From there, use a local marketing vendor to distribute the listings to all the digital maps applications and business directories in the navigation eco system, such as Apple Maps, Yelp, Waze, Bing, Uber, Navmii and more. This is to make sure you fuel your local search strategy. Additionally, a constant creative content plan can assure that your business stays at the top of local search results.
Check out more about local search marketing with this infographic by Boostability and Navads