GasBuddy, the only smartphone app which connects drivers with their Perfect Pit Stop solution, recently announced a strategic partnership with industry-leading listings management company Navads, to offer the only dedicated location data management solution designed specifically for convenience store and fuel brands via their Business Pages product, GasBuddy’s industry-leading B2B retail Software-as-a-Service (SaaS) platform.
This partnership puts increased optimization and management of listings data directly in the hands of fuel and convenience store retailers. These retailers now have the ability to publish gas prices within a listing and manage their location data (address, lat/long, hours, amenities) directly through the GasBuddy Business Pages dashboard platform, which will then be published on the GasBuddy app, as well as distributed across top publishers like Google, Bing, Apple, Waze and in-car navigations.
“Retailers can now rest assured that they can control the facts of their business,” said Greg Fox, EVP of Retail Services at GasBuddy. “The bottom line is, in this digital world, it is crucial that your business can be found by potential customers, no matter how they’re searching. By adding the strength of Navads’ global listings management platform onto our award-winning GasBuddy Business Pages SaaS product, we have created something very powerful for our fuel and convenience clients.”
This partnership creates the only location data management solution that also includes GasBuddy as a publisher, amongst Navads’ already comprehensive list of publishing partners.
“We couldn’t be more excited to kick off this strategic partnership with GasBuddy as the collaboration offers the best-in-breed solution in listings management for fuel and convenience stores,”CEO of Navads, Lex ten Veen said. “It allows us to reinforce our market-leading position in the fuel retail industry delivering optimized profiles and key insights to our fuel clients in the leading smartphone app used by drivers on-the-go.”
Click here to learn more about the new Listing Management solution and GasBuddy Business Pages offering.
GasBuddy is a smartphone app connecting drivers with their Perfect Pit Stop. GasBuddy is the leader in crowdsourced information to help drivers find the best gas prices, closest stations, friendliest service, cleanest restrooms, tastiest coffee and much more. GasBuddy is the leading source for the most accurate, real-time fuel prices at more than 140,000 gas stations in the U.S., Canada, and Australia. The Company’s B2B Retailer Software-as-a-Service (SaaS), known as GasBuddy Business Pages, provide Fuel Marketers and Retailers their best opportunity to maintain their station information, manage their brand, and promote to their target consumer audience.
Navads is the global leader in the navigation ecosystem offering location data management for enterprise and SMB brands worldwide distributed by a network of resellers and industry partners. Navads ensures business listings are optimized for search throughout the whole local search ecosystem. Through its data quality focused platform, Navads aims to be the preferred data supplier to the navigation and mapping industry and has strategic relationships with all the principal map development companies, including Google, TomTom, Apple and HERE and are trusted by over 800 brands across 4 continents.
About the Author: Kelly Benish
Kelly Benish is VP of Business Development at Navads and heads up US and Canadian expansion and business development in partnership with Navads CEO Lex ten Veen. Benish has blogged for Street Fight, BIA Kelsey, NetNewsCheck and others specifically about recruitment, strategy, transformation and local search. She also shares thought leadership at industry-recognized conferences such as BIA Kelsey, Local Media Association, Local Search Association, Search Marketing Expo, Association of Alternative Newsweeklies, National Newspaper Association, Association of Directory Publishers and many more.