Navads hires new COO and signs AdviceLocal

Navads, the leading provider of location content to the databases that power the navigation and mapping industry, today announced the hiring of Johan Van Vulpen as the company’s new chief operating officer. Van Vulpen will further develop and structure Navads’ rapidly growing operation.

“I am delighted to welcome Johan to the Navads executive team,” said Lex ten Veen, CEO, Navads BV. “His expertise and leadership will be instrumental as we continue to advance our global growth strategy.”
An impassioned entrepreneur and innovator, Van Vulpen brings a proven ability to build scalable technology companies along with value for stakeholders. He is former CEO and co-founder of Greetz, a leading e-commerce business for personalized greeting cards and gifts.

“Navads is an amazing company, servicing great global customers and growing rapidly,” said Van Vulpen. “I am very excited to work with the Navads leadership team to extend the product portfolio and expand our global footprint.”
New Partnership Taps Into Navads’ Global Reach
Navads also announced a new partnership today with leading local digital marketing software and services provider Advice Local (@Advice_Local). Through the partnership, Advice Local will publish its business listings data to Navads’ global mapping and navigation channels, ensuring Advice’s clients around the world will be visible in all major mapping platforms.
“We are excited to be partnering with an industry leader like Advice Local to extend its digital marketing and SEO solutions suite to the navigation channel,” said Gideon Rubin, chief strategy officer, Navads. “The partnership will provide access to Navads’ fully global solution, resulting in a more comprehensive experience for Advice Local’s increasingly global client base.”

“As we forge deeper into the always connected mobile era, accurate company data becomes even more important to our overall solution to solve the ever growing problem of bad location data,” said Bernadette Coleman, president and CEO, Advice Local. “This is why we have decided to partner with Navads, the leading provider of location content to the mapping industry. This new partnership represents our belief that the future of accurate mapping and navigation data requires a real-time intelligent solution so that our clients have the best possible product available today.”
Today’s announcement was made during this week’s LOCALCON conference in London, where Navads’ Rubin is scheduled to speak about “Technologies Generating New Business Models and Success,” with a focus on new technologies changing the local advertising landscape and emerging opportunities for businesses with a physical location.

About Advice Local
Founded in 2009, Advice Local offers superior local digital location management technologies and services to SMBs, channel partners, agencies and national brands. Today we are helping over 300,000 business locations reach mobile consumers across a network of over 200 directories, search engines, online profiles, apps, mapping solutions, and social media partners which includes Google, Bing, Facebook, Foursquare, Yahoo, and Yelp. Our local search technologies, and agency services will enable millions of businesses to tap into the power of accurate location data that drive face-to-face and digital interactions intended to boost customer engagement, build audiences, and increase sales through an all-inclusive white-labeled SaaS based dashboard and marketing platform. Visit for more information.