Why Reviews are Google’s Rising Star to Success

Reviews are hot and happening. Popular review aggregator Google is quickly ramping up not only the number of reviews by giving away incentives, but is also exploring new formats and opportunities on its platform. We expect something is boiling in Google’s kitchen as they are hitting the news almost every week on new additions to […]

What are the local rankings factors in 2017?

When we talk about local search, we are talking about an evolution on a daily basis. According to the top 50 local search ranking factors which is a survey created by MOZ and analyzed by my friend Darren Shaw, CEO of Whitespark, it illustrates this pivotal moment in search. The cornerstone of local search engine [...]

What’s in the News

Apple Maps is heading for the great indoors. Apple on Monday introduced indoor maps for its service, one of many updates during its Worldwide Developers Conference in San Jose, California. So after Apple Maps guides you over highways and side streets to your destination, it can keep you going even once you go inside. The […]

Why it’s vital to fix your incorrect local listings

Incorrect local listings can have a terrible trickle down effect on your businesses' health. Like with traditional SEO rules, the same apply for your local SEO: make sure the information about yourself is always correct to ensure customers know exactly how to find or contact you. Whereas most marketers have a solid understanding of how [...]

What is being said about Google Maps at Google IO 2017?

Google's IO event is one of the largest tech events in the world, where people from all over the world come to witness the latest updates on Google's inventory. At today's IO event, CEO Sundar Pichai shared in his keynote updates around new products and information about the company's first "AI first" future. One of [...]

How Reviews Affect Your Local SEO

How Reviews Influence Your Local SEO   Have you ever wondered if online reviews are a ranking factor for local search results?  The answer is, absolutely!  While it is not necessary to have any reviews to be listed in local search results, good reviews certainly help you rise to the top just as bad reviews [...]

5 Reasons to outsource your Google my Business Listings Management

With over 40.000 search queries every second and 3.5 billion searches per day, Google is unquestionably the largest search engine in the world. These kind numbers prove that it is crucial for your business to be on Google My Business (GMB), Google's free listing service. Nonetheless, many brands with multiple brick and mortars stores have [...]

News overview week 15

Interesting take on 'the end of Google Maps'. As Google Earth expands and becomes the more futuristic version of Google Maps, signals are captured that perhaps Google Maps soon might find itself replaced by Google Earth. Google has sent out invitations for its Earth Event in New York later this week where they will launch [...]

National-to-Local SEO and the Millennial-Induced Data Accountability Shift

A National to Local Shift There has been a paradigm shift over the last five years and it's globally driven by an on-demand economy, brands are actively competing with local SMBs and vice versa. As competition is not wholly traditional anymore, businesses need to allocate dollars towards digital solutions such as; search engine optimization, content [...]

New: Knowledge Centre in Atlas

Platform Update We’ve recently been very busy with updating our location management dashboard Atlas and came up with a new feature: the Knowledge Centre. Designed specifically to provide further insights for our clients, Knowledge Centre hosts a wide variety of company and product knowledge which will help you to make understand our platform even better. We […]