About us


Who we are

Navads offers local marketing automation software for enterprise brands and media agencies who require their business listings to be optimised for search in the whole local search eco system. Trough it’s data quality focused platform, Navads is the leading provider of location data to the databases that power the navigation and mapping industry. Navads’ mission is to provide an industry standard for location data quality and to be the global preferred supplier of POI data to all the mapmakers. Through years of experience in the location marketing domain, Navads has acquired strategic relationships with all the principal map development companies, including Google, TomTom, Apple and HERE.

Navads offers a complete location-based marketing suite which includes single-source service to ensure that location content is pushed directly to their core mapping databases, ratings and reviews management and Google Insights Management. With extensive experience in  location marketing, Navads helps customers achieve optimal visibility in mainstream navigation devices and applications, today and in the future

Navads is trusted by over 500 companies and has published over 600.000 businesses on the map.

Navads founded as Nokia/Navteq (now HERE) agent
  • Lex ten Veen appointed as new CEO, following a strategic reorientation
  • Upgraded from 'agent' to 'reseller' for the HERE platform, established relationship with TomTom
First agreement signed with SME reseller
  • Awarded multi-year global contract by BP
  • Insourcing of several previously outsourced services (e.g. data cleansing, parsing)
  • Navads becomes the first European integration partner for Apple
Syndication agreement with MOZ, a leading SEO and internet marketing institute signed as SME reseller.
  • Johan van Vulpen (founder of Greetz) appointed as Navads COO
  • Moved to the new Navads HeadQuarter located across the Rijksmuseum
  • Syndication agreement with Advice Local, one of the largest Local Search companies in the industry from the US
  • Syndication agreement with SoLocal. The largest company providing digital marketing solutions in France
  • Awarded multi-year global Shell contract, the largest fuel retailer worldwide

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